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ONCE

ONCE put an AI offset at release checkout. Artists paid for it.

ONCE is a music release platform. In May 2026 it added one opt-in line to release checkout: offset the AI usage behind this release. This page tracks what happened, with credit, artist and monthly counts read live from ONCE's backend.

ONCE's Confirm Your Release panel for a demo release, Night Drive by Demo Artist: two tracks at 1 credit each, the distribution stores, and a switched-on line reading 'Offset the AI used for this release, +1 credit', managed by Token Offset. Below it: 'Required for this release: 3 credits (includes +1 Token Offset)' and the Confirm and Distribute Everywhere button.

335 artists chose to pay to offset the AI behind their releases.

ONCE is a music release platform. Since May 22, 2026, artists releasing through it can opt in at checkout to offset the AI usage behind that release, and pay for it themselves.

787

paid offset credits

$787

paid by artists

335

distinct artists who opted in

3.4%

of releases opted in, as of Nov 3, 2026

Paid opt-ins on ONCE, by monthCredits per month · 2026
Paid ONCE opt-ins per month
MonthOpt-ins
2026-058
2026-0642
2026-07150
2026-08212
2026-09167
2026-10185
2026-1123

What an opt-in costs

One credit ($1) per release, whatever the track count. The artist pays it at checkout, alongside the release itself.

What counts

Paid credits only. 175 credits ONCE granted for free are excluded from every figure here.

Figures as of Nov 3, 2026 · Granted credits excluded

ONCE keeps its own checkout and its own data.

  1. 1

    One optional line at release checkout

    When an artist releases music through ONCE, checkout includes an opt-in to offset the AI usage behind that release. Artists who opt in pay for it themselves.

  2. 2

    ONCE keeps the record

    ONCE stores each opt-in in its own backend. Token Offset reads those rows over a key-gated endpoint ONCE controls, so ONCE decides what we see.

  3. 3

    We price it and send receipts

    We convert usage to energy, water and CO₂e with our published per-token method, and ONCE sees every credit in its org dashboard.

  4. 4

    The API carries it too

    Releases submitted through ONCE's API carry the same opt-in as a single flag, so partner tools get it with no extra work. Every figure on this page covers both paths.

Method: tokenoffset.com/docs/methodology

Run the same opt-in on your platform.

If your users generate with AI, they can offset it the way ONCE artists do. Tell us where your checkout or billing step is and we'll come back with a mock and a sample ledger.

partnerships@tokenoffset.com